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Samsung cuts average smartphone prices amid escalating competition

기사승인 2018.08.14  09:32:57

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Samsung Electronics Co. stood in fifth place in terms of the average selling price of smartphones in the second quarter, data showed Tuesday, moving three notches down from a year earlier.

According to the data compiled by the industry tracker Counterpoint Research, Samsung Electronics saw its average selling price of smartphones reach US$247 in the April-June period, down 8 percent from a year earlier.

Samsung was the only brand in the top seven to cut the average price of its smartphones, the data also showed.

U.S. tech giant Apple Inc. posted an average price of US$724, up 20 percent on-year, maintaining its solid lead. Other Chinese brands followed, with Oppo posting $275 and Huawei $265. Vivo also outpaced Samsung in terms of the average price at $259.

LG Electronics Inc., Samsung's smaller South Korean rival, was in the sixth spot at $190 in the second quarter, up 23 percent on-year. China's Xiamoi posted $159, Counterpoint Research added.

Counterpoint said Chinese players have been expanding their product portfolio to cover high-end models, leading to higher average price tags.

The industry tracker, however, said Chinese companies are still competitive in terms of price, claiming Samsung and Apple should also take such factors into considerations when setting prices. (Yonhap)

Kim Cheol-hoon edt@koreapost.com

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